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SORIANA ARRIVES IN TULUM, WHAT BENEFITS WILL IT BRING TO THE AREA?

Posted by AmorTulum on 23 de February de 2024
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The magic of Tulum, known for its crystalline beaches and Mayan vestiges, attracts not only tourists from all over the world but also investors who see an emerging economic potential. The recent news about the opening of a branch of Soriana, one of the largest supermarket chains in Mexico, is a clear sign of transformation. But what is the story behind this major investment and what impact will it have in the long term?

 Exploring the reasons behind Soriana’s arrival in Tulum leads us to a deeper analysis of growth trends in the region. Urban sprawl, booming tourism and a steadily rising market make Tulum a coveted destination for large corporations. Soriana sees the opportunity to satisfy a growing demand for variety and convenience in everyday shopping for local residents and visitors alike. In addition, Tulum’s strategic location in the Mexican Caribbean makes it a gateway to other international markets.

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DIRECT ECONOMIC EFFECTS

Ricardo Martín Bringas met with Tulum’s president Diego Castañón, to bring the first Soriana Hiper to Tulum with a $1.2 million dollar investment, but it will not be the only branch in the region. Plans are also underway to open a Soriana Súper and a Mi Tienda del Ahorro store to cover different market segments and expand its reach.

The opening of Soriana means not only a new place to shop, but also a significant increase in local employment. Around 400 direct jobs will be created at the branch and this is expected to increase as the store grows. In addition, the arrival of a large supermarket chain brings with it increased competition and more affordable prices for consumers. This not only benefits local residents, but also visitors looking for more affordable options during their stay in Tulum.

Another indirect effect that can be expected is increased economic activity in the region. With a more convenient and accessible option for shopping, an increase in the flow of money into the community is expected. This in turn can generate new business opportunities and sustained economic growth.

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HAVE YOU EVER WONDERED WHY SORIANA DECIDED TO OPEN A BRANCH IN TULUM?

Behind Soriana’s opening in Tulum are the company’s strategic plans for growth and expansion, seeking territories with high economic potential. Cooperation with local developers and national investors shows a joint interest in taking advantage of Tulum’s competitive advantages and adapting to its particularities.

Before making the decision to open a branch in Tulum, Soriana conducted an exhaustive market study that included demographic, economic and tourism analyses. Factors such as population growth, income levels and tourism potential in the area were evaluated.

Competitor studies and current and projected demand for supermarket services in the region were also taken into account. With this information, Soriana was able to determine that Tulum was an excellent option to expand its presence and capitalize on the economic potential of the area.

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In addition to the economic reasons already mentioned, Soriana also recognizes the importance of having a presence in an area with great growth potential. The population of Tulum is expected to continue to grow in the coming years and with it, the demand for services such as supermarkets. The opening of a branch in Tulum places Soriana in an advantageous position to take advantage of the area’s growth and consolidate its position as a reference in the community.

Opportunities for Local Entrepreneurs: The arrival of large corporations in a region always generates concern about the impact it may have on small local businesses. However, in this case, the arrival of Soriana also provides opportunities for local entrepreneurs. The chain has expressed its interest in working with local suppliers and producers to supply its stores, which can be a great opportunity for small businesses to grow.

In addition, competition brings with it the need to innovate and differentiate in order to stand out in the market, which can be an opportunity for entrepreneurs with fresh and creative ideas. In short, Soriana’s arrival in Tulum is a clear indicator of the economic growth and opportunities that this region offers.

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INCREASE IN THE AREA’S CAPITAL GAIN

A key question for investors is whether the presence of Soriana will increase the appreciation of nearby properties. Although there is no definitive answer, experience in other regions shows that the arrival of large commercial brands tends to increase the value of nearby real estate. This is due to the creation of jobs and services, as well as an increase in the flow of tourists and permanent residents. In addition, the presence of Soriana can also attract investment from other businesses and services, which further increases the value of the area.

Investors and real estate developers must anticipate what type of properties will be in demand with the new commercial configuration of the area. From housing developments, commercial space and complementary service offerings such as warehouses and stores, to urban expansion and tourism projects, properties are in demand. Therefore, the arrival of Soriana may also be an opportunity for real estate investors who wish to take advantage of the economic growth and increased demand for housing and commercial space in Tulum.

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Tulum is entering a new economic era and the arrival of Soriana is a clear example of this. Forward-thinking investors have a unique window of opportunity to participate in the sustainable growth of the region. It is important to understand the effects of these large investments in order to make strategic decisions and maximize the economic benefits of Tulum’s development. The call to investors is clear: Tulum is evolving and with it, the investment opportunities in this Mexican paradise.

It has been announced that the groundbreaking will be on March 6th and the opening date has not yet been announced, but the time to invest in Tulum is now! Are you ready to be part of the success that Soriana brings with it? Don’t miss this unique opportunity and join the economic growth of Tulum! So now you know, the arrival of Soriana is more than just a commercial opening, it is an engine of growth for the sustainable development of Tulum, join this exciting stage in the evolution of this tourist destination and be part of the change!

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