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BACALAR A GROWING PARADISE

Posted by AmorTulum on 9 de May de 2024
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The Riviera Maya, with its combination of pristine beaches, ancient history and exuberant nature, has established itself as one of the most coveted tourist destinations worldwide. Within this paradisiacal corridor, Bacalar, known as the “Lagoon of Seven Colors”, emerges as a destination of growing popularity, characterized by its tranquility and unparalleled natural beauty. But how does Bacalar compare in terms of profitability and annual income with other Riviera Maya destinations?

Before going into the comparative analysis, it is important to review some general information about Bacalar. This city, located in the state of Quintana Roo, is 40 kilometers from Chetumal and has a population of just over 11,000 inhabitants. Despite its relatively small size, Bacalar has experienced steady growth in terms of tourism in recent years, attracting travelers seeking a more relaxed destination away from the hustle and bustle of other places in the Riviera Maya. In addition, its proximity to the border with Belize allows for greater cultural and activity diversity for visitors.

Bacalar’s Economic and Tourism Impact

The state of Quintana Roo is internationally recognized for its tourist attraction, however, attention is generally focused on the northern zone Cancun, Riviera Maya, Cozumel, Isla Mujeres, Playa del Carmen and Tulum, and little recognition has been given to the tourist attraction of the southern zone. Bacalar is not only an attractive tourist destination for visitors, but also has a significant impact on the local and regional economy. In terms of employment, tourism accounts for a large part of the job opportunities in Bacalar, from hotel services to tour guides and local artisans. In addition, the influx of tourists attracts investment in infrastructure and services that benefit the community at large. Tourism also stimulates the local economy by promoting trade in local products and supporting small entrepreneurs.

Key Tourism Profitability Statistics

By analyzing the statistics and percentages of profitability and annual income, it becomes evident that Bacalar offers a promising investment opportunity within the tourism industry. The following is relevant data that highlights Bacalar’s economic potential in comparison to other renowned destinations in the Riviera Maya.

  • In 2020, the average occupancy rate in Bacalar was 57%, surpassing other destinations such as Puerto Morelos (50%) and Tulum (45.6%).
  • Currently hotel occupancy in Bacalar has shown an upward trend, reaching up to 75% in high season, reflecting the growing interest in less conventional destinations.
  • The average cost per room in Bacalar is $120 dollars, which is significantly cheaper than other nearby destinations such as Tulum ($152), Cozumel ($138).
  • It has experienced an annual increase in lodging revenues of up to 20%, driven by an increase in demand for authentic, nature-based tourism experiences.
  • Bacalar recorded a 5.6% increase in its occupancy rate and a 2.8% increase in its average annual revenue per available room between 2019 and 2020, while other destinations such as Cancun and Playa del Carmen experienced a decrease in both metrics.
  • Bacalar registered a 45% increase in tourism from 2022 to 2023.
  • During Easter Week, Quintana Roo destinations reported an average hotel occupancy rate of almost 90%, with Bacalar being the leading destination among vacationers with up to 100% occupancy this season. Holbox reported a hotel occupancy rate of 90%, Cancun and Puerto Morelos 86.7%, Riviera Maya 87.5%, Cozumel 82.3%, Mahahual 80%, and Isla Mujeres 78%.
  • Bacalar registered an influx of 188,676 tourists, which represented an increase of 9.9% compared to the same period last year, when it registered 171,677 visitors.
  • The hotel infrastructure of the Magical Town of Bacalar is made up of 132 lodging centers that offer 1,373 rooms, as well as 895 complete properties, private or shared rooms that are offered as vacation rentals.

AIRDNA Statistics

Bacalar currently has a score of 95%, which means that there is currently a lot of demand but very little supply.

Growth Opportunities

Despite the promising numbers, Bacalar still has great potential to grow and improve its profitability and annual revenues. Below are some growth opportunities that can be seized by investors in this emerging destination:

  • Tourism infrastructure development: Although Bacalar has experienced steady growth in terms of tourism, there is still a need to improve and develop its infrastructure to attract a greater number of visitors and increase the average stay.
  • Program investment:
    • The creation of the Sweeping and Painting program, which will help improve infrastructure, was announced.
    • In addition, the federal government will grant each Pueblo Mágico an investment of 1,250,000 pesos, while the state and municipal governments will contribute the same amount.
  • Investments for the destination:
    • The ecological park with an investment of 26 million pesos.
    • The new municipal market with a library with 70 stores.
    • Mayan Train Station
    • Opening of Ichkabal
    • Renovation of the main park
    • Improvement of the Municipal Spa

Why Invest in Bacalar?

  • Growing demand: Bacalar’s popularity as a tourist destination is on the rise, driven by travelers in search of sustainable destinations and authentic experiences.
  • Sustainability: There is a strong focus on sustainable tourism, which not only preserves the natural attractiveness of the area, but also ensures its long-term viability.
  • Exclusivity: Bacalar’s relative newness in the tourist panorama positions it as an exclusive destination, far from the crowds of tourists that characterize other places in the Riviera Maya.

Statistics show that Bacalar is not only a destination of unparalleled beauty, but also a highly profitable investment opportunity. Its comparison with other Riviera Maya destinations reveals a unique potential in terms of income and future growth. For those interested in the tourism sector, Bacalar represents not only a viable but also a desirable option to expand beyond traditional horizons and embrace the sustainable and prosperous future that this exceptional destination offers.

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